Lyric Video for EPK / Press Kit: Pitching to Industry
Your Electronic Press Kit (EPK) is how you present yourself to industry: labels considering signing, sync agencies looking for placements, blogs evaluating coverage, festivals deciding bookings, PR firms taking you on. A strong EPK opens doors. Lyric video is one of its assets.
Here's how to build the EPK and where lyric video fits.
What an EPK Includes
A complete EPK has:
- Artist photo (high-resolution, professional)
- Bio (short + long versions)
- Music (streaming links + downloadable WAV files)
- Lyric videos / music videos (visual representation)
- Press quotes (if available)
- Tour dates / past performances
- Contact info (you or your representation)
- Social media stats
- Press releases for recent releases
Lyric video sits in #4.
Why Lyric Videos in EPKs Matter
EPK recipients (sync agencies, A&R, blog editors) evaluate music quickly:
- They listen to the song
- They watch your visual representation
- They form an impression in 60-120 seconds
A strong lyric video signals "this artist has visual brand identity" — meaningful to anyone considering you for placement or signing.
Workflow
Step 1: Pick Your Lead Track
Your EPK features one or two lead tracks. These get the strongest visual treatment.
Step 2: Make Pro-Quality Lyric Video
In Epitrite:
- Upload mastered audio (not demo)
- AI transcribe + verify lyrics
- Pick template matching brand
- Background: high-quality footage / imagery
- Export at 1080p MP4 (or 4K if you have Pro)
Step 3: Length Decision
For EPK use:
- 60-90 seconds: Most useful — shows song's strongest section
- Full song: Optional for thorough review
- Multiple variants: Different sections for different industry audiences
Step 4: Delivery Format
- MP4 H.264 1080p (universal)
- Or ProRes 422 MOV (for premium sync delivery)
- Direct download link or YouTube embed
EPK Lyric Video Aesthetic
For industry use, your lyric video should:
- Look produced (not amateur)
- Match your brand identity (consistent with cover art)
- Stand alone (works without context)
- Show range (multiple tracks demonstrate versatility)
Templates for EPK Lyric Videos
| Use case | Best Template | Why | |---|---|---| | Sync pitch | Album Art Story | Calm, brand-driven | | A&R pitch | Magazine Cover | Editorial polish | | Blog editorial | Brat (warm) | Distinct, modern | | Festival booking | Triple Strip or Trap Drip | High energy | | Sync to specific show | Match show's aesthetic | Custom |
EPK Hosting
Modern EPK hosting:
- Squarespace artist site — simple template
- WordPress with EPK plugin — more flexibility
- Notion EPK — increasingly common, easy to update
- Direct PDF + Dropbox link — old-school but works
- Beacons.ai / Linktree — for casual industry sharing
Each option supports embedded video.
Sync Agency Submission Format
For sync agencies specifically:
- Master WAV — uncompressed audio
- Instrumental WAV — vocals removed (essential)
- One-sheet PDF — track info, splits, contact
- Lyric video MP4 — sync-friendly aesthetic
- Optional: stems (vocal, instrumental, etc.)
The lyric video supplements but doesn't replace the audio + one-sheet.
Bio Strategy
Your bio in the EPK should:
- Open with strongest hook
- Mention recent release / accomplishment
- Genre clearly stated
- Comparison artists (helpful for placement decisions)
- Closing call-to-action
200-300 words for long bio; 50-75 for short.
Press Quotes
If you have press quotes:
- Display prominently in EPK
- Include source attribution (blog name, publication)
- Date them if recent
- Quote strongest praise
If no press quotes yet: skip this section.
Common Questions
Should every artist have an EPK?
Yes — even early-career indie artists benefit. EPKs open doors that social media alone doesn't.
How long should EPK lyric videos be?
60-90 seconds for the lead track. Longer for full-song embed.
Is YouTube embed sufficient for EPK?
For casual sharing: yes. For sync delivery: provide downloadable MP4 too.
Should I update the EPK regularly?
Quarterly, ideally. New releases, new press quotes, new accomplishments.
Takeaway
EPKs present you to industry. Lyric video is part of the kit. Use Epitrite's professional-quality output (Album Art Story, Magazine Cover, Brat) for EPK lyric video assets. 60-90 seconds, 1080p MP4, matching your brand identity.
Try Epitrite free — every template free, professional output suitable for EPK use.
